How to Fuel Film Promotion With URL Masking and Custom URLs

Digital marketing strategies need to be both innovative and efficient in film promotion. One such strategy involves the use of URL masking and custom URLs to have a unique web address for a page within your main website. This technique offers a range of benefits, primarily down to retaining all traffic within your own site.

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A Glance Back at Cannes Film Festival 2024: The Industry Wants Data

The 2024 Cannes Film Festival's Marché du Film, held from 15th to 19th May, was brimming with energy and a focus on innovation. This year's festival was described as the busiest ever with over 15,000 attendees. Team usheru was in the midst, represented by CEO Oliver Fegan, COO Catherine Downes, and CTO Andres Macias Oliete. These are their key takeaways from the event.

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Navigating the AI Revolution in Film: Opportunities, Innovations, and Ethical Considerations

Rapid advancements in artificial intelligence (AI) have begun to reshape various industries. The film industry is a prime example. As AI tools become more sophisticated and accessible, filmmakers, studios and national film agencies are evaluating the potential of these technologies to optimise pipelines, generate efficiencies and, ideally, bring about new creative opportunities.

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usheru Reveals Bold New Brand to Bring Audience Engagement Success in Film to Wider Entertainment Industry

usheru, an established name in bringing audience marketing technology to the film industry since 2015, today announced a major transformation with the launch of its new brand identity. This strategic rebranding represents the company’s evolution and growth, building upon nearly a decade of supporting film industry partners in connecting to their audiences to now offer these solutions and benefits to the wider entertainment space. 

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3 Key Takeaways from a Very Positive EFM

The usheru team attended the 2024 European Film Market (EFM) at the Berlinale earlier this month where the international film industry once again descended to strike deals and forge networks. The Martin Gropius Bau was the home to most of the market, with talk of a potential move away from Potsdamer Platz on the cards from next year for the main festival. Our key takeaways from a very positive EFM

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