Despite the recent good news about the strikes ending, unprecedented levels of competition and content continue to flood the system. So many films fail to cut through, missing the mark creatively and commercially. There remains an urgent need for better and more informed decision making ‘upstream’ but is there a better way? The following ideas flow from the recent conversation with Irina Albita, Anjali Midha and Ted Hope from the recent webinar session, part of the usheru Screenovators Reimagine the Ecosystem series, available here.

Film festivals touch almost every aspect of the value chain, connecting sales, distribution, filmmakers, cinemas and audiences in a unique way. However, festivals often seem undervalued and, in the current climate, underfunded.  Here, Alex Stolz, usheru Head of Content and Film, recaps all of the valuable insights garnered in this fascinating discussion.